7+ Top Cover Letter Examples (2024)

SMB Marketing Manager

Dear Mr. Hans,

I’m thrilled to be applying for the role of SMB Marketing Manager. With 4 years of marketing experience across Hong Kong and Indonesia, both as at an SMB (ad buyer) and agency (ad seller), I’ve come to understand both buyers and sellers of Facebook Ads.

• For the last 2 years, I’ve been head of digital marketing for a small handmade jewellery e-commerce store based in Hong Kong. Our craftsmen in Bali made the most beautiful bespoke bracelets and necklaces. Everyone who saw our designs loved them. There was just one problem – we needed more customers.With a tiny marketing budget of just 2’000 USD a month, we invested all our resources into the Facebook Ad platform. I’d glad to report that it paid off handsomely. The ability to zero in on our target customer (through the demographics tool) and test different marketing campaigns to see which one resonated the most (A/B testing tool) allowed us to gain a massive ROI on our shoestring budget. Our revenues are now over 10 times larger thanks for the clients we’ve acquired on Facebook.

• Prior to the sparkling jewellery stint, I spent 3 years at Grey Advertising’s digital arm based in Jakarta. Here, I supported 15 different accounts across 6 industries, being responsible for all their online marketing spend. We were on every platform – Adwords, Facebook, Yahoo Ads, Twitter etc. While each platform had it strengths, I personally found Facebook to be most effective at driving sales conversions, which is the only metric that mattered to our customers.Working at such a large agency, I learnt so much about the scientific approach to advertising. Every decision we made was driven by data. It fundamentally changed my approach to advertising when I later ran marketing for the jewellery SMB.

Having been on both sides of the table – running ads for an SMB and selling ads to large companies, I’ve developed an insider’s understanding of both parties. I’ve understood what key factors drive their decision making.

Facebook’s mission is to connect the world. Most assume it means connecting friends, but to me, Facebook is the best way for brands to connect with their audiences. And this applies to brands of all sizes, from large Fortune 500 companies to tiny startups. Facebook has democratized advertising. Every company with any advertising budget can now compete.

I’ve spent hours looking at videos on your website and reading employee reviews on Glassdoor. Everything I read about your company matches my own personal values. Facebook feels like the home I’ve been looking for. I think we’ll be great together.

So, shall we add each other on Facebook?

Sincerely,
Mike Hartono

Security Role

Dear Mr. Royston,

I’m really excited to be applying for the Regional Safety & Security Officer position. With my prior work stints within the hospitality (Fullterton Hotel) and design (IKEA) industries, I feel I’ve garnered a good mix of experiences to make a great addition to the Airbnb Team.

Here are my top 5 reasons why I think I’d be the perfect next hire for your team:

• #1 – A mission that resonates: While I’m happily employed as a Safety and Security manager for IKEA, seeing the job post for Airbnb stopped me in my tracks. It’s so exciting seeing what Airbnb is doing for the sharing economy – giving travelers a chance to live in real homes as opposed to sterile hotel rooms. It’s a mission I really want to be a part of.
• #2 – Regional experience: Over the past 3 years, I’ve had the wonderful opportunity to craft safety policies for IKEA’s regional stores in Thailand, Hong Kong & Malaysia. It was a phenomenal learning experience, tailoring our safety protocols around the nuances of each local market. It required plenty of research and a deep empathy for differing cultures. It’s a skill set I’m eager to hone further in Airbnb’s regional role.
• #3 – Strong safety record: While I’m not one to boast, I have had a perfect safety track record with no security infringements for the last few years. This includes leading IKEA Hong Kong to comply with all audit requirements in 2015, their first successful compliance in 7 years.
• #4 – Crisis trained: As a former member of the elite Special Duties Unit (Hong Kong’s SWAT Team), I’m well trained in hostage incidents, bomb threats and close quarter battles. While I’ve never had to call upon these skills since I’ve left the police force, it does bring my colleagues comfort knowing I’m trained to remain calm in tense situations. (My firearm training also makes me a good candidate to have around in a zombie apocalypse)
• #5 – Creative industry experience: The past 3 years at IKEA have thought me so much about being creative. It’s difficult to summarise in a paragraph, but there is a distinct difference in a creative organisation’s culture. It’s opened my eyes to thinking more empathetically and always placing the user first. Skills which I believe will be useful at Airbnb given that both of your firm’s founders are design trained.

Funnily, I’ve noticed plenty of Airbnb homes use furniture from my current employer, IKEA. It always puts a smile on my face when I recognise a particular desk of drawers in a picture on an Airbnb listing.

With my wide range of experiences and strong safety track record, I’m sure I can keep a tight ship running at Airbnb. I’ve spent hours reading employee reviews online and on your website. Airbnb really feels like a great place to work. It’s a place I want to work.

I’m looking forward to hearing more about how we can work together to make Airbnb more awesome!

Best regards,
Kelvin

Regulatory Risk & Compliance

Dear Ms Niejadlik

I am currently an Analyst at AIG in New York where I have worked in the risk management department since 2012. While I have not actively been seeking new employment, I cannot pass up the opportunity to apply for the Regulatory Compliance Analyst position at Coinbase. I am extremely optimistic about the future of Bitcoin and I see Coinbase as playing a central role in it’s widespread adoption. The recent Mt. Gox bankruptcy filing not only made me realise that my background in risk and regulatory compliance is highly relevant to Bitcoin markets as they become more mainstream, but motivated me to look into opportunities at Coinbase. I am eager to switch industries and join Coinbase for a few reasons:

• I philosophically support Bitcoin as a decentralised, alternative currency and have been closely following cryptocurrencies since 2011
• Coinbase provides the single most convenient method for Bitcoin adoption
• The Coinbase operation is run by highly experienced people who are experts in their respective fields.

I support one Managing Director and three Directors at AIG with risk analytics and presentations. As a result, I am highly proficient with Microsoft Excel, PowerPoint, Word and Matlab. I have also worked closely with AIG’s internal databases as well as Microsoft Access. With only two years at AIG, my work representing our $400 billion portfolio are trusted to be sent directly to AIG’s senior management. I hope you agree that my background is a strong match with the Regulatory Compliance Analyst Position and I welcome the opportunity to discuss my qualifications in more detail. Thank you for your consideration and I look forward to hearing from you.

Sincerely,
Linda Xie

Sales Director Cover Letter Sample

Dear Mr. XXX,

Re: Application for Position of XXXXX

My name is Joseph Tan and I’m a veteran sales director within the IT industry. Over the past 15 years, I’ve consistently exceeded my sales targets at bluechip firms such as HP, Microsoft and most recently, Salesforce.

As a senior sales director, my role is more strategic in nature. I focus on identifying macro trends within the software industry, identifying key customer pain points, our unique product selling points and generating suitable marketing materials and sales scripts to empower my sales teams.

Besides empowering my staff, I’ve also honed my skills in hiring the right talents to build high performance sales teams. My years of hiring have enabled me to create unique rubrics for identifying talent which are a right fit for the organisation. Due to the high paced nature of the IT industry, I value quick learners who can adapt to ever shortening product cycles.

Here is a brief history of my work experiences:

• In my current role as APAC Director with Salesforce, I’m charge of growing our CRM solution sales for Medium and Large clients within the retail space, across APAC. Over the past 3 years, my team and I have increased our revenues from this segment by 400%. We’ve captured a monthly recurring revenue of over 40 million USD thereby cementing our position as the market leader.
• In my previous role as Regional Director (MS Dynamics) for Microsoft, I once again specialised in leading teams to penetrate the CRM market focusing on Enterprise clients within South East Asia. After building a team of 20 from scratch, we exceeded our sales targets by 140% consecutively for 7 quarters.

I’m deeply passionate about the IT segment in Asia and believe the wave is just starting. I bring years of experience, honed from best practices at the of biggest tech companies in the region.

Attached is my resume with several customer referees. These are all excellent executives who I’ve had the pleasure of working with. Do feel free to contact them.

I’ve spent some time studying your market segment and your positioning. I see two untapped opportunities currently not being exploited by your firm. Firstly, around inbound content marketing. By crafting solution case studies and posting it online, we can foster more user trust and generate inbound leads from prospects searching online. The second area of opportunity lies in strategically placing advertising in business trade journals. I’ve previously achieved excellent ROI by using this method to penetrate new markets including Indonesia and Thailand, where our products had no brand awareness. I have detailed execution roadmaps which we can discuss in person should you select me for this interview.

I look forward for an opportunity to meet and discuss further. Thank you for your time in considering my application.

Yours faithfully,
Joseph Tan

Finance Manager Cover Letter Sample

Dear Mr. XXX,

Re: Application for Position of XXXXX

I’m writing to apply to the Finance Manager position open at your firm. With over 8 years of experience both as finance manager at GE Capital and an auditor at KPMG, I’m confident of excelling at the role open at your organisation.

Having come from an audit background, I posses a unique ability in seeing both sides of the (accounting) table. This enables me to better spot control weaknesses, implement new best practices and install processes for continued smooth operations.

Here is a brief history of my work experiences:

• In my last role as Finance Manager with GE Capital, I oversaw accounts for the leading commercial loans, leases and middle market finance solutions provider. Along with a team of 4, we managed over 2 billion USD in accounts. A key facet of my job was ensuring all reporting were as per US GAAP and SOX 404 requirements.
• In my previous role as Senior Auditor for KPMG, I worked with a broad range of clients in the finance industry. Here, I analysed accounts, identified regulatory violations and worked with client management teams to devise strategies to ensure compliance moving forward.

Since 2012, I’ve been on sabbatical attending to my newly born twins. I felt it was necessary to be there for them during their formative years. Now that they’re all grown up, I feel rejuvenated and eager to re-enter the job market. I’m aware that I’ve been away for a long period of time, hence my desire to enter at a more junior role, to ease myself back into the workforce. Rest assured, I’m not looking for an easy ride, I’m keen to maximise my talents and apply myself fully at your organisation.

I look forward for an opportunity to meet and discuss further. Thank you for your time in considering my application.

Yours faithfully,
Diana Chan

Dear Mr. Yong,

Re: Application for Position of Vice President (Investments)

It is with great enthusiasm that I submit my application for the position of Vice President of Investments at Dymon Asia. Through my 5-year career, I’ve come to specialise in mergers and acquisitions, and have led a wide range of M&A projects across multiple industries. Indeed, I’m highly familiar with the entire M&A process from pre-deal due diligence to negotiation through to post-deal operations. I’ve been able to leverage on my experience, generating close to USD500M in total revenue throughout my tenure in various MNCs and boutique funds alike, and I am confident that I will be able to continue securing and leading lucrative deals for Dymon Asia.

Presently, I am a Senior Manager of Investments with JP Morgan Chase, where I am responsible for managing all financial-related matters within the Group, with an emphasis on the analysis and monitoring of our financial results. In addition, I led the development and implementation of our corporate business strategy, advising the Managing Director on long-term strategic plans for the development of the Group.

Amongst my various achievements during my tenure, I am most proud of having spearheaded negotiations for the acquisition of several key companies (which are now our subsidiaries) and securing marine asset financing worth a combined total of USD 370M amidst a regional financial downturn.

Dymon Asia is regionally known for its Asia Macro Fund, which has consistently ranked amongst the top macro funds globally. My background in finance, trading, and portfolio management, coupled with my practical experience in macroeconomic analysis and strategic development will allow me to contribute effectively to Dymon’s continued growth and performance, particularly by designing new investment strategies and generating new investment theses that will thrive amidst the rapidly changing investment climate we are facing today.

I am thrilled at the possibility of being part of such a renowned firm, and would love the opportunity to meet with you and discuss the value that I can bring to the Dymon Asia Group. I appreciate your time and consideration, and I look forward to hearing from you. Please feel free to contact me at any time via mobile at +852 9999 9999 or by email at philbert@gmail.com.

Yours sincerely,
Phil, CFA